Baby Boomers Are Back on Top: What It Means for Today’s Homebuyers
- Neil Caron
- Apr 5
- 2 min read
In a surprising turn of events, baby boomers have reclaimed the title of largest generational group of home buyers, accounting for 42% of all purchases, according to the National Association of Realtors® (NAR). Meanwhile, millennials – long considered the drivers of the housing market – saw their share drop from 38% to just 29%.
So, what’s behind this generational shift, and how does it impact you as a buyer or seller in today’s market? Let’s dive into the trends and what they mean, with insights from your guide at ReadySetLoan.
🐷 RSL Piggy Points
Cash is King (Again): Half of older boomers and 40% of younger boomers are purchasing homes entirely with cash, bypassing loans and making them highly competitive buyers.
Millennials Are Cooling Off: Younger millennials (ages 26–34) still make up the bulk of first-time buyers (71%), but their overall buying power is slipping as affordability challenges persist.
Multigenerational Living is Rising: Gen X leads the way in purchasing multigenerational homes, accommodating aging parents, grown children, and seeking cost savings.
Equity Advantage: Older millennials are leveraging equity from prior homes to upgrade – a reminder of how repeat buyers gain momentum.
Referrals Reign Supreme: Across all age groups, referrals remain the top method for finding a real estate agent, reinforcing the value of trusted connections.
Who’s Winning the Real Estate Race?
With cash-rich boomers dominating the market and younger buyers relying more on financing and family assistance, the homebuying landscape is evolving rapidly. At ReadySetLoan, we’ve seen this trend firsthand and are here to help every generation navigate it.
Younger buyers are still in the race – just running a different leg of it. Gen Z, though only 3% of buyers, is entering the market with unique goals and challenges, such as single-income budgets and older homes.
Meanwhile, Generation X continues to show up strong with the highest household incomes ($130,000 median) and a preference for homes that can house extended family. Their priorities are complex, but achievable with the right guidance and financing strategy.
RSL Perspective 💬
We’re witnessing a generational handoff in real estate influence, and it's not just about who’s buying — it’s about how they’re buying. At ReadySetLoan, we encourage younger buyers to learn from the boomers' playbook: build equity, be patient, and get strategic. If you’re a first-time buyer or looking to level up, your race is far from over — you just need the right guide.
Boomers may have the cash, but millennials and Gen Z have time, flexibility, and digital savvy on their side. With the right loan strategy, education, and support, you can win your leg of the race too.
Your Next Move Starts Now
Whether you’re a cash-ready boomer, a millennial making your first move, or a Gen X buyer balancing family needs — ReadySetLoan is your trusted partner at every step.
🏁 Let’s cross the finish line together. Visit ReadySetLoan to explore your options, get expert advice, and find a loan that fits your life.
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